UTM Tracker for Gravity Forms WordPress Plugin

Name: UTM Tracker for Gravity Forms
Availability: InStock
Rating: 5 (1 reviews)
Author: Auxano Global Services

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About UTM Tracker for Gravity Forms

Know exactly which campaign created every Gravity Forms lead — automatic UTM, click ID, landing page, and traffic channel capture. No code needed.

Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them.

The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up.

Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries.

Why UTM Tracker?

Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you
Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters
Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails
Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search
Reports included — a live attribution dashboard with interactive charts, right inside WordPress
Campaign tools — a visual URL Builder with saved templates and print-ready QR codes
Developer friendly — REST API, JavaScript API, shortcodes, and hooks
Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services

What gets captured

UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id
Advertising click IDs — Google Ads (gclid, gbraid, wbraid), Meta (fbclid), Microsoft (msclkid), TikTok (ttclid), LinkedIn (li_fat_id), X/Twitter (twclid)
Custom parameters — add your own URL keys such as affiliate, coupon, or salesperson; they appear automatically in the URL Builder, Templates, and field setup
Landing pages & page context — first and current landing page, page URL, title, path, and query string
Visitor & session data (optional) — browser, OS, device type, referrer, session ID, visit date, time, and timezone

To capture any value, add a Hidden field in Gravity Forms with a matching parameter name — or let the One-Click Field Setup create the fields for you.

Attribution & traffic channels

Choose how returning visitors are recorded: Last Touch (the most recent campaign wins) or First Touch (the original campaign stays locked in). First/last touch UTM summaries are available on every lead.

Every visit is also classified into a marketing channel automatically — Paid Search, Organic Search, Paid Social, Organic Social, Email, Referral, Direct, and AI Search, which recognizes visits from ChatGPT, Perplexity, Claude, and other AI platforms.

Reports dashboard

A live attribution summary read straight from your Gravity Forms entries: leads over time, traffic channel share, top sources, mediums and campaigns, plus device, form, and landing-page breakdowns. Click any chart to filter the leads table, download charts as PNG, and refresh on demand. No extra database tables, no external requests.

Campaign tools

URL Builder — compose campaign links visually: pick fields, drag to reorder, live preview, one-click copy
Templates — save complete campaign links as reusable templates with search, duplicate, and a default
QR codes — a print-quality PNG or SVG for every campaign URL, generated entirely in your browser

Admin toolbox

Get Started wizard, One-Click Field Setup with duplicate detection, Cookie Manager, Debug Panel (admin page or ?utgf_debug=1 frontend overlay), settings export/import as JSON, and configurable cookie duration (1–3650 days).

For developers

JavaScript API — the global UTMTracker object: get(), getAll(), has(), clear(), and attribution helpers
REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values
Dynamic shortcodes — for example [utm_source] or [landing_page]
Action & filter hooks — customize parameters, cookie behavior, field aliases, and more

Full documentation lives in the Developer tab under UTM Tracker settings.

Privacy & performance

Tracking values are stored in first-party cookies and saved to Gravity Forms entries in your own database — tracking makes no external requests. The only external call the plugin can ever make is the optional email-updates signup in the Get Started wizard, with your explicit consent (see External Services below). The dependency-free frontend tracker loads deferred, and admin assets load only on the plugin’s own pages.

For direct support, email [email protected].

External Services

The optional “Stay Updated” email signup on the final step of the Get Started wizard connects to a newsletter service run by the plugin author, Auxano Global Services. Nothing is sent unless you enter an email address, tick the consent checkbox, and click Finish setup — leaving the field empty or using Skip sends nothing. With your consent, your email address and basic site information (site URL and software versions) are sent so we can email you about plugin updates, and you can unsubscribe at any time. No visitor, tracking, or form data is ever transmitted.

Third-Party Libraries

All libraries are bundled locally and load only on the plugin’s own admin pages — no CDNs, no external requests.

Lucide icons — ISC License. Source: https://github.com/lucide-icons/lucide
DataTables 2.3.8 — MIT License. Non-minified source included alongside the minified files.
qrcode-generator 1.4.4 — MIT License, shipped non-minified. “QR Code” is a registered trademark of DENSO WAVE INCORPORATED.
Chart.js 4.5.1 with chartjs-plugin-datalabels 2.2.0 — MIT License. Source: https://github.com/chartjs/Chart.js and https://github.com/chartjs/chartjs-plugin-datalabels

Screenshots

Frequently Asked Questions

Do I need to know how to code?

No. The Get Started wizard and One-Click Field Setup create the required hidden fields for you, and everything is configured from the admin screens. The developer APIs are optional extras.

Does the field label matter in Gravity Forms?

No. Only the Parameter Name needs to match the tracking key exactly (for example utm_source). The label can be anything you like.

Does it work with AJAX and multi-page forms?

Yes. Hidden fields are refreshed when a form is rendered, on each page of a multi-step form, and again at submission — including AJAX-powered forms and multiple forms on one page.

Can I see UTM values in my notification emails?

Yes. Use merge tags in any Gravity Forms notification or confirmation — for example {utm_tracker:utm_source} in the subject line, or {utm_tracker:summary} in the body to print the lead’s whole attribution block. The tags are listed in the merge tag drop-down of the form editor and resolve from the entry’s hidden fields, falling back to the visitor’s live tracking values when the form has no matching field.

Can I track custom URL parameters?

Yes. Add your parameter names one per line under UTM Tracker Tracking Custom Parameters, then create matching hidden fields (for example affiliate, coupon, salesperson).

What is the difference between First Touch and Last Touch?

First Touch locks cookie values to the visitor’s first detected campaign, so you always know how they originally found you. Last Touch updates values whenever new campaign parameters appear, so the most recent campaign is recorded.

How does Traffic Channel Detection work?

The plugin reviews click IDs, UTM source/medium, and the referrer hostname to assign a channel such as Paid Search, Organic Social, or AI Search.

Does it detect AI Search traffic?

Yes. Visits are classified as AI Search when the UTM values or referrer match known AI platforms — including domain-style sources such as chatgpt.com or perplexity.ai, which AI platforms append to their outbound links.

Where is the tracking data stored?

In first-party cookies in the visitor’s browser and, once a form is submitted, in the Gravity Forms entry in your own WordPress database. Nothing is sent to external services.

What happens to my data when I uninstall?

By default nothing is deleted, so a reinstall picks up where you left off. To remove everything, enable Delete all plugin data when the plugin is uninstalled under UTM Tracker Settings Import / Export first.

Will it slow down my site?

No. The frontend tracker is a single dependency-free script that loads with the non-blocking defer strategy and makes no external requests.

How do I test that tracking is working?

Open UTM Tracker Debug, or add ?utgf_debug=1 to any page URL while logged in as an administrator. Use UTM Tracker Cookies (or ?utgf_cookie_manager=1) to inspect and clear stored values.

Is there a developer API?

Yes — the UTMTracker JavaScript object, dynamic shortcodes, WordPress hooks, and the REST endpoint /wp-json/utm-tracker/v1/current. See the Developer tab for full documentation.

How do I get support?

Email [email protected] or post on the support forum.

Ratings & Reviews

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Changelog

The complete, detailed changelog ships as CHANGELOG.md inside the plugin.

2.2.9

New: UTM merge tags for Gravity Forms notifications and confirmations. Every tracked value is available as {utm_tracker:<key>} (for example {utm_tracker:utm_source}, {utm_tracker:traffic_channel}, {utm_tracker:landing_page}), and {utm_tracker:summary} prints the lead’s whole attribution block with labels.
Tags appear in the merge tag drop-down of the form editor, work in subjects, bodies, and confirmations, and resolve from the entry’s hidden fields with a fallback to the visitor’s live tracked values — so they work even on forms without tracking fields.
New developer filter: utgf_merge_tag_value to adjust a resolved value before output.
Improved: the Debug page now opens with a plain-language “How to test tracking in 3 steps” guide and a one-click Simulate Campaign Visit button, and every diagnostic section explains in simple words what it shows and why it may be empty. The Cookies page description was clarified the same way.
No changes to tracking, attribution, cookies, REST/JS APIs, shortcodes, or Gravity Forms field population — fully backward compatible.

2.2.8

New: optional “Stay Updated” email signup on the final step of the Get Started wizard — opt in to hear about new features and security updates. Fully opt-in: nothing is sent without a valid email, a ticked consent checkbox, and Finish; Skip completes setup without subscribing, and subscriptions are also kept locally as a backup.
With consent, your email and basic site information are sent so we can notify you about plugin updates — see the External Services section for details.
New developer filters: utgf_subscription_endpoint and utgf_subscription_api_key; the existing utgf_process_subscription filter still lets an external provider take over.
Fixed: on forms containing a File Upload field, the tracker could throw an error while filling fields at submit time, blocking the AJAX submission. The tracker now never writes into file, checkbox, radio, password, or button inputs, and field filling can no longer interrupt a submission.
Improved: the frontend tracker (renamed utgf-tracker.js) is versioned by file modification time, so browsers and CDNs always fetch fresh copies after updates.
No other changes to tracking, attribution, cookies, REST/JS APIs, or shortcodes — fully backward compatible.

2.2.7

Reports upgrades: full-width Leads Over Time trend chart, Device / Leads by Form / Top Landing Pages breakdowns, channel doughnut with clickable legend, combinable click-to-filter on the leads table, PNG download and copy for every chart, and a Refresh button.
URL Builder design refresh: three-column responsive layout with a sticky preview, multiselect “Add Field” picker, resizable URL preview, and improved spacing and focus styles.
Fixed a QR code race condition so it renders instantly on page load.

2.2.6

New Reports dashboard (UTM Tracker Reports) — a 7-day lead attribution summary read live from Gravity Forms entries: totals, channel/source/medium/campaign breakdowns with interactive charts, and a searchable recent leads table. No new database tables; cached with automatic refresh.
Fixed traffic channel misclassification of direct visitors as Referral; the channel detected on arrival now stays stable across internal navigation.
Improved AI Search detection with domain-style sources (chatgpt.com, perplexity.ai, claude.ai, and more).

2.2.5

Added a QR Code generator to the URL Builder with print-quality PNG and scalable SVG downloads, generated entirely in the browser.
Added an opt-in uninstall cleanup setting (off by default) under Settings Import / Export.
Rewrote the plugin documentation and expanded the FAQ.

2.2.4

Removed development-only tooling from the plugin package. No functional changes.

2.2.3

Templates list upgraded with DataTables — instant search, column sorting, and pagination, bundled locally.

2.2.2

Redesigned URL Builder: choose your fields, drag to reorder, add notes, and save complete campaign links as named templates.
New Templates management screen with search, pagination, duplicate, set default, and per-row actions.
Added a centralized field registry, a templates database table with a repository layer, and REST endpoints under utm-tracker/v1.

2.2.1

Added the Get Started onboarding wizard and One-Click Field Setup with duplicate detection.
Frontend and admin scripts now load with the defer strategy; assets load only on plugin pages.
Fixed Query String tracking to work independently of Landing Pages.

2.2.0

Major attribution update: first/last touch models, landing page tracking, automatic traffic channel detection including AI Search, and custom parameter tracking.
Added the REST API endpoint, UTMTracker JavaScript API, dynamic shortcodes, Cookie Manager, Debug Panel, URL Builder, and settings export/import.
Improved Gravity Forms integration with server-side population, field aliases, and AJAX/multi-page support.