Yoast SEO – Advanced SEO with real-time guidance and built-in AI icon

Yoast SEO – Advanced SEO with real-time guidance and built-in AI

Provides real-time SEO feedback, schema markup generation, and readability analysis for content optimization. With over 10 million active installations and a 4.8/5 rating, it ranks in the top 1% of all WordPress plugins globally.

Generated on 8 Jul 2026. Score and stats mentioned may differ from current live data.

  • #14 Global Rank
  • 10.0M+ active installs
  • 4.8/5 27,819 ratings
  • Excellent support 35 threads
  • Since 2010 16 years active

PF Score (About PF Scores)

PF Score is not a quality guarantee. It is a ranking based on available public signals.

Platinum98.4
Platinum
Gold
Silver
Bronze
Low

Score Breakdown

100
Popularity 40% 10.0M+ active installs
96
Reputation 35% 4.8★ from 27,819 ratings
99.3
Freshness 25% Updated 10 days ago

No active penalty: 20 historical CVEs, resolved - details

Download Trends

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Vulnerabilities

20 Total
20 Patched
0 Active
100% Resolved rate
CWE-79 · Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting')

The Yoast SEO – Advanced SEO with real-time guidance and built-in AI plugin for WordPress is vulnerable to Stored Cross-Site Scripting via Post Slug (post_name) in all versions up to, and including, 28.0 due to insufficient input sanitization and output escaping. This makes it possible for authenticated attackers, with author-level access and above, to inject arbitrary web scripts in pages that will execute whenever a user accesses an injected page. This requires pretty permalinks to be enabled, as the exploit chain depends on get_permalink() embedding the stored percent-encoded post_name in the generated URL.

6.4 Medium Affected All - 28.0 Patched in ✓ 28.1 Published 24 Jul 2026 CVE CVE-2026-15425
CWE-862 · Missing Authorization

The Yoast SEO plugin for WordPress is vulnerable to Insecure Direct Object References in all versions up to, and including, 26.5. This is due to insufficient authorization checks in the Meta Search REST API endpoint that fail to verify post ownership. This makes it possible for authenticated attackers, with Contributor-level access and above, to read sensitive SEO metadata from any post on the site via the 'post_id' parameter, including posts owned by other users, private posts, and draft posts.

4.3 Medium Affected All - 26.5 Patched in ✓ 26.6 Published 26 May 2026 CVE CVE-2025-14481
CWE-79 · Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting')

The Yoast SEO – Advanced SEO with real-time guidance and built-in AI plugin for WordPress is vulnerable to Stored Cross-Site Scripting via the the `jsonText` block attribute in all versions up to, and including, 27.1.1 due to insufficient input sanitization and output escaping. This makes it possible for authenticated attackers, with Contributor-level access and above, to inject arbitrary web scripts in pages that will execute whenever a user accesses an injected page.

6.4 Medium Affected All - 27.1.1 Patched in ✓ 27.2 Published 21 Mar 2026 CVE CVE-2026-3427
CWE-79 · Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting')

The Yoast SEO – Advanced SEO with real-time guidance and built-in AI plugin for WordPress is vulnerable to Stored Cross-Site Scripting via the the `yoast-schema` block attribute in all versions up to, and including, 26.8 due to insufficient input sanitization and output escaping. This makes it possible for authenticated attackers, with Contributor-level access and above, to inject arbitrary web scripts in pages that will execute whenever a user accesses an injected page.

6.4 Medium Affected All - 26.8 Patched in ✓ 26.9 Published 5 Feb 2026 CVE CVE-2026-1293
CWE-79 · Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting')

The Yoast SEO plugin for WordPress is vulnerable to Stored Cross-Site Scripting via the ‘display_name’ author meta in all versions up to, and including, 22.6 due to insufficient input sanitization and output escaping. This makes it possible for authenticated attackers, with contributor-level access and above, to inject arbitrary web scripts in pages that will execute whenever a user accesses an injected page.

6.4 Medium Affected All - 22.6 Patched in ✓ 22.7 Published 14 May 2024 CVE CVE-2024-4984

Vulnerability data provided by Wordfence Intelligence (opens in a new tab). CVE data: Copyright 1999-2026 The MITRE Corporation. CVE Terms of Use (opens in a new tab).

Support Statistics

35 Support threads
31 Resolved
89% Resolution rate

About Yoast SEO

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.

Yoast SEO: the #1 WordPress SEO plugin

Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web.

Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered.

Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools.

Ready for search, and ready for AI

People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both.

  • Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are.
  • Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle.
  • LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included.
  • Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended.
  • Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly.

Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach.

Real-time guidance while you write

SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after.

Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first.

Quick and easy setup

Setting up Yoast SEO is quick and straightforward. No technical background required.

Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site.

Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools.

AI tools built into your workflow

Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves.

  • Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options.
  • Yoast AI Optimise: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit.
  • Yoast AI Summarise: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast.
  • Yoast AI Content Planner (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page.
  • Bulk editor with AI drafts: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve.
  • All AI tools included: no extra accounts, no separate credit purchase, no hidden costs.

Content analysis and optimisation

  • SEO analysis to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages.
  • Readability analysis for clear, engaging, user-friendly writing.
  • Inclusive language analysis, so your content is more considerate and accessible.
  • SERP previews for both desktop and mobile results.
  • HowTo and FAQ blocks with built-in schema support.
  • Breadcrumbs block for improved navigation.
  • Semrush integration for keyword research directly inside Yoast SEO.
  • Wincher integration to track keyword performance from your dashboard.
  • Elementor integration for optimisation inside your favourite builder.

Technical SEO, handled for you

Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content.

  • Automated meta tag optimisation right out of the box.
  • Canonical URLs to prevent duplicate content issues.
  • Advanced XML sitemaps for clear site indexing.
  • Deep Schema.org integration to improve how search engines and AI systems understand your site.
  • Complete breadcrumb control for visitors and crawlers.
  • Performance improvements that help reduce load times.
  • Crawl settings to manage how bots access your site and reduce unnecessary server load.

Every update delivers ongoing technical SEO enhancements automatically.

Keep your website in perfect shape

Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health:

  • Cornerstone content tools to organise and prioritise your key pages.
  • Front-end SEO inspector to view and edit titles, descriptions, and schema live.
  • SEO roles to delegate plugin access securely across your team.
  • Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes.

Powerful integrations

Yoast SEO works seamlessly with popular WordPress tools:

Yoast SEO Premium: AI-powered SEO for WordPress

Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimise efficiently for both traditional search and AI-driven discovery.

What it helps you tackle:

  • Keeping pace with algorithm changes and AI search.
  • Reaching the right audience.
  • Automating redirects, crawl controls, and internal linking.
  • Finding orphaned content and improving your site structure.
  • Getting expert help when you need it.

Premium highlights:

  • AI-generated titles and meta descriptions, page by page or in bulk.
  • AI Content Planner, so you never open a blank page.
  • Smart internal linking suggestions to strengthen your site structure.
  • Social previews for Facebook and X.
  • Redirect manager with bulk tools, CSV import and export, and automatic prompts when you move or delete content.
  • Bot blocker for AI crawlers, including GPTBot, CCBot, and Google-Extended.
  • Schema aggregation for NLWeb, plus significantly more schema types than free.
  • IndexNow integration, so search engines hear about your updates the moment you publish.
  • Front-end SEO inspector for real-time editing.
  • SEO workouts for orphaned and cornerstone content.
  • Task list, unlocked in full, showing what to work on next with priority levels and time estimates.
  • Google Docs add-on, so writers can run the full Yoast analysis before content ever reaches WordPress. One seat included.
  • 24/7 premium support from SEO specialists.

Included at no extra cost:

  • Yoast Local SEO: help nearby customers find you, with local schema, a store locator, and opening hours management.
  • Yoast Video SEO: help Google understand your videos, with video sitemaps and schema.
  • Yoast News SEO: help your news content get discovered in Google News and Top Stories.

Yoast WooCommerce SEO: advanced SEO for online stores

Yoast WooCommerce SEO builds on Yoast SEO Premium with e-commerce-specific tools for your store’s visibility.

Key e-commerce features:

  • WooCommerce-specific XML sitemap that excludes non-shopping content.
  • Product structured data for rich results, including price, reviews, and availability.
  • Canonical URL management to prevent duplicates.
  • E-commerce-focused content analysis for GTINs, SKUs, and short descriptions.
  • AI Generate for e-commerce: optimised titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories.

What that gets you:

  • Better product visibility through automated structured data.
  • More efficient crawling for large catalogues.
  • Time saved through metadata templates and automation.
  • Metadata across your whole catalogue without editing rows one at a time.

Built for WooCommerce, trusted by thousands of online stores worldwide.

For developers

Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups.

REST API

Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API.

Surfaces API

Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation.

Metadata API

Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical.

Schema API

The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organisation, Person, Breadcrumb, and WebPage entities.

Abilities API integration

Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts.

Block editor compatibility

Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks.

Indexables

At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs.

Ongoing support and education

Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills:

Yoast SEO: built to make search optimisation accessible, reliable, and ready for the future of AI search.

Screenshots

The modern interface makes Yoast SEO easy to work with.

The modern interface makes Yoast SEO easy to work with.

Easily manage how your posts and pages appear in SERPs.

Easily manage how your posts and pages appear in SERPs.

Yoast SEO Premium has extra crawl optimisation options.

Yoast SEO Premium has extra crawl optimisation options.

Yoast SEO integrates with tools like Semrush and Wincher.

Yoast SEO integrates with tools like Semrush and Wincher.

The famous SEO and readability analyses in Yoast SEO.

The famous SEO and readability analyses in Yoast SEO.

See what your post looks like in Google.

See what your post looks like in Google.

The First-time configuration helps you get started quickly.

The First-time configuration helps you get started quickly.

The inclusive language analysis in Yoast SEO.

The inclusive language analysis in Yoast SEO.

Frequently Asked Questions

Is Yoast SEO ready for AI search?

Yes. Yoast SEO helps you prepare for discovery in AI-driven search as well as traditional search results. Schema.org structured data helps AI systems understand what your content is about, schema aggregation gives AI agents a complete picture of your site in one request, LLMs.txt management lets you guide how large language models interact with your content, and the bot blocker in Premium lets you control which AI crawlers can use your content for training. Nobody can guarantee that an AI assistant will mention your site, however you can make sure it understands your content correctly.

How do the XML sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site is not flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content, and will include the post types you want search engines to index. Post types marked as noindex will not appear in the sitemap. Learn more about XML sitemaps.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution, as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We have written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that a backup is taken prior to any editing of the theme files. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places to put your breadcrumbs are inside your single.php or page.php file, just above the page’s title. Another option that is easy in some themes is pasting the code at the very end of header.php.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step-by-step guide, read our implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLs?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you have crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing a completely different description in the search result snippet.

Possible causes include:
1. the wrong description in your code
2. an outdated Google cache
3. search term manipulation
4. Google ignoring the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks.

How do I get support?

Our free plugin is used by millions of people worldwide, so we cannot offer one-to-one support to everyone. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help centre at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium is not in the name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Read more on how to get support

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our privacy policy.

I have a different question than listed here

Your question has most likely been answered in our help centre: yoast.com/help/.

Ratings & Reviews

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Changelog

28.4

Release date: 2026-09-01

Yoast SEO 28.4 makes the Bulk editor easier to access by adding a Bulk edit option to the Posts and Pages sections of the WordPress dashboard. This allows you to quickly access the Bulk editor after selecting the posts or pages you want to optimise. Read the full release post here.

Enhancements

  • Adds an option to access the Yoast SEO Bulk editor from the Bulk actions menu in the Posts and Pages sections of the WordPress dashboard.

Bugfixes

  • Fixes a bug where the AI generator’s tip to write more content was not shown for posts whose content consisted mostly of block markup, because the markup was counted as content.

28.3

Release date: 2026-08-18

Yoast SEO 28.3 brings more enhancements and bugfixes. Find more information about our software releases and updates here.

Enhancements

  • Adds a schemamap.xml file at the site root that exposes the aggregated schema map.
  • Adds the failing object’s type and ID to the SEO data optimisation error report when an indexable cannot be built.
  • Improves performance when running the SEO optimisation by warming post and term caches in bulk.
  • Improves the performance of generating XML sitemaps by warming post, term and featured-image caches in bulk.

Bugfixes

  • Fixes a bug where the AI Content Planner inserted an empty Paragraph Block before the template blocks when a post type had a block template registered.

Other

  • Adds a first-time guided tour to the bulk editor.
  • Sets the minimum supported WordPress version to 6.9.
  • Sets the WordPress tested up to version to 7.1.

Earlier versions

For the change log of earlier versions, please refer to the change log on yoast.com.

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